Brown-Forman names Northern Europe head of brand advocacy

30 November, 2016

Brown-Forman has named Nidal Ramini as its new head of brand advocacy for Northern Europe.

Ramini will be responsible for the strategic planning and execution of bartender engagement activity across Northern European markets for leading brands within the portfolio. Ramini will also work closely with distribution partners.

The former UK head of trade advocacy at Brown-Forman has spent the past six years using his trade experience to increase awareness among the UK trade.

Ramini said: “As a former bartender and bar owner, I understand the blood, sweat and tears that goes into running a bar, so to be in a position now to support others in the trade - to the point where their bars are ranked up there amongst the best bars in the world - is just a dream for me.” 





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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