It’s that time of year. Summer’s finished, the holiday season is over and the drinks industry can look back at the global travel retail (TFWA Cannes) and look forward to Christmas.
The scale of opportunity in GTR is almost hard to take in. In most of the Americas and Europe we have it all pretty much nailed down. The emergence of low-cost travel, thanks to the likes of Ryanair and Easyjet, have provided an immense fillip to air travel. Africa is still out there but we may be a few light years away from it starting to fulfil its possible potential.