More than hundred wines from thirteen producers in Argentina, Chile and Uruguay will form the portfolio, created by Condor Wines’ Lee Evans and Carla Bertellotti of Wines of Uruguay UK.
Evans said: “Condor Wines initially focused on Argentina and Chile, but it was always our intention to introduce more from South America. A visit to Uruguay in April convinced me that this was a region that deserved more focus in the UK.
“Uruguayan wines offer something very different and will fit well within our range. We are delighted to be able to offer a strengthened portfolio to our customers and act as their one-stop-shop for quality South American wines.”
Carla Bertellotti added: “To associate with a specialist in Argentinian and Chilean wines was the logical next step for Wines of Uruguay UK, and it means that together we will now be able to offer greater choice to our customers.”
Bertellotti will focus on developing the London market, while Evans and new regional manager Helen MacKenzie will concentrate on expanding sales around the rest of the country.
At present, both companies will remain independent of each other, but the companies said it is hoped the collaboration will strengthen distribution of each company’s portfolio and offer customers more choice.
Condor Wines said its next move will be to increase its Chilean offering and is "actively looking" for new producers over the next 12 months.