It informed me that, before Britain had even had any summer, Christmas was just over the horizon. Really? So soon after last Christmas disappeared into the sunset? That festive season trickle has now inevitably turned into a stream and will soon become a flood. And, once again, we’ll be faced with a barrage of glittery corporate ads for sparkly vodka brands and mass-produced gins. David Beckham is set to pop up in countless magazines promoting a perfume-bottle whisky, and our TV and cinema screens will be overwhelmed with stylish, affluent, sexy looking young folk, filmed in the world’s wealthiest locations and on millionaire yachts, sipping some premium spirit or other as drinks producers try to persuade us all we should be stocking and promoting their drinks.
There’s hope yet that Beckham and co won’t have it all their own way this Christmas.