Diageo launches CÓroc Pink Grapefruit

10 May, 2016

Diageo Reserve has unveiled the first citrus offering in its CÓroc UK portfolio, Pink Grapefruit.

CÓroc master distiller Jean-Sťbastien Robiquet developed the liquid by blending a combination of CÓroc with real citrus extract from the peels and oils of pink grapefruit.

Head of Diageo Reserve GB, Nick Temperley, said: ďCÓroc is leading the way for innovation in the luxury vodka category and responds to evolving consumer tastes. CÓroc Pink Grapefruit is a fantastic summer spirit and weíre confident it will perform well in the on and off-trade as it lends itself so well to simple long drinks as well as more complex serves.

ďWeíre delighted to launch this variant as an exclusive to the UK and are committed to long term brand investment to build a platform from which CÓroc can continue its success in this key market.Ē

CÓroc Pink Grapefruit will be available exclusively to the UK on and off-trade this month for an RRP of £38.





Comment

Christian Davis

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