Diageo launches Cîroc Pink Grapefruit

10 May, 2016

Diageo Reserve has unveiled the first citrus offering in its Cîroc UK portfolio, Pink Grapefruit.

Cîroc master distiller Jean-Sébastien Robiquet developed the liquid by blending a combination of Cîroc with real citrus extract from the peels and oils of pink grapefruit.

Head of Diageo Reserve GB, Nick Temperley, said: “Cîroc is leading the way for innovation in the luxury vodka category and responds to evolving consumer tastes. Cîroc Pink Grapefruit is a fantastic summer spirit and we’re confident it will perform well in the on and off-trade as it lends itself so well to simple long drinks as well as more complex serves.

“We’re delighted to launch this variant as an exclusive to the UK and are committed to long term brand investment to build a platform from which Cîroc can continue its success in this key market.”

Cîroc Pink Grapefruit will be available exclusively to the UK on and off-trade this month for an RRP of £38.





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Hamish Smith

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Have you heard the one about George Clooney’s four-year-old tequila brand selling to Diageo to the tune of $1bn?

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