Four top bitters brands out-do themselves in Millionaires' Club 2016

29 April, 2016

The four top performing bitters brands in The Millionaires’ Club 2016 all had an increase in sales in 2015, Drinks International can report. 

Mast-Jagermeister’s Jagermeister sold 6.9 million nine-litre cases, which was an increase of 1.4%, doing particularly well in Spain where the brand exceeded three million bottles for the first time. The company told Drinks International that it also saw increases in sales in Czech Republic, France and Hungary.

Not far behind, is Fratelli Branca Distillerie’s Fernet Branca, which sold 5.27 million cases last year, a 2.3% increase from the previous year. Sales remain strong in Latin America and are growing in the US, Europe and Australia.

Tina Ingwersen-Matthiesen, a board member of Borco, which represents Fernet Branca in Germany, one of the brand’s top markets, said: “Traditional and authentic brands such as Fernet-Branca are increasingly perceived as an attractive alternative to the general increase in sugar content in consumer products.”

Campari, owned by Gruppo Campari, has also seen a steady growth in sales, with an increase of 1.6% with 3.2 million cases. It has seen a decline in Brazil but is gaining popularity in Argentina.

The final bitter to see an increase in sales is Aperol, also owned by Gruppo Campari, at 9.2% with 2.95 million cases sold. Both brands grew in popularity in Italy, their home country, as Campari rose 2.9% and Aperol 4.8%.

The Millionaires’ Club 2016 report will be published in June as a supplement to Drinks International magazine.





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Christian Davis

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