Scotch Malt Whisky Society to launch event for World Whisky Day

27 April, 2016

The Scotch Malt Whisky Society is launching Project Flavour Behaviour events across the world on World Whisky Day, Saturday 21 May 2016. 

The Society is looking for volunteers to take a written personality test and taste whisky samples, with the findings from the events analysed by Dr Adam Moore from the University of Edinburgh’s Psychology Department.

The responses will be fed into the ongoing Flavour Behaviour experiment, which will be unveiled later this year. These events will be taking place in cities across the world, including Washington D.C., Vancouver, London and Edinburgh.  
 
To sign up to be a volunteer taster, visit: https://www.smws.com/projectfb 





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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