Helms is Brown-Forman's GTR marketing director

27 April, 2016

Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.

Helms takes over from Tim Young and Jeannine Wise, who will move to other responsibilities. Young is now marketing director for B-Fís interests in India/Middle East/Africa and the Caribbean/Central and South America. †Wise will continue to expand the companyís focus on retail partners around the world as customer marketing director for GTR. †

Helms joined B-F in 2014 serving as North American marketing director for Finlandia Vodka and Chambord before taking on the role of global brand director for Jack Danielís Tennessee and Fire. Prior to B-F, Helms held marketing positions with Anheuser-Busch, Diageo, Coca-Cola North America, and LíOreal. He lives in Louisville, Kentucky.

Brown-Forman †brands include Jack Danielís Tennessee whiskey, Jack Danielís Tennessee Honey, Finlandia, Jack Danielís & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix and Woodford Reserve. B-F has nearly 4,200 employees and the brands are sold in approximately 160 countries worldwide, it says.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. Iím standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what weíre being told is a ship exploding as it sails towards a lighthouse. I think.

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