Budweiser to launch twist-offs in the UK

08 April, 2016

Anheuser-Busch InBev's Budweiser has announced the launch of twist-off bottle caps in the UK.

Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers, the company said.

Aina Fuller, senior brand manager UK&I at Budweiser, said: “This is so much more than a packaging innovation for Budweiser – never again will consumers have to search high and low for a bottle opener, or battle to open bottles with their teeth.

"We’re proud to continue to lead the category in the UK by being the first major beer brand to bring twist-off caps to British consumers, ensuring they now never have to miss a minute of the action – like a goal in an exciting football match.”

The new packs will run across all SKUs and is avaialble now.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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