Pick of the Launches

04 April, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition.

Bushmills Steamship Collection

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Brand owner Jose Cuervo International

RRP €80, £65, $89 (I-litre)

Markets Global travel retail

Contact dphelan@josecuervo.com, vmarquet@josecuervo.com

Bushmills has announced its new range of limited-edition Irish whiskeys, the Steamship Collection – available only in travel retail. The first release, Sherry Cask Reserve, marks the 125th anniversary of the maiden voyage of SS Bushmills.





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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