Pick of the Launches

04 April, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition.

Bushmills Steamship Collection

_____________________________

Brand owner Jose Cuervo International

RRP €80, £65, $89 (I-litre)

Markets Global travel retail

Contact dphelan@josecuervo.com, vmarquet@josecuervo.com

Bushmills has announced its new range of limited-edition Irish whiskeys, the Steamship Collection – available only in travel retail. The first release, Sherry Cask Reserve, marks the 125th anniversary of the maiden voyage of SS Bushmills.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

Click for more »

Events

Facebook

Twitter