Cellar Trends gets Underberg and Grasovka

23 March, 2016

UK distributor Cellar Trends has added the bitters brand Underberg and Grasovka Vodka to its portfolio.

From the April 11 Cellar Trends will handle all sales, distribution and marketing for Underberg and Grasovka, joining the wider Underberg portfolio of Asbach, XuXu and Pitu which CT has distributed since 2013.





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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