The single malt whisky brand has partnered with British sunglass company Finlay & Co. to create sunglasses made from the staves of whisky casks.
Finlay is not just any old sunglass maker. The south west London company majors on hand crafted frames.
The LVMH-owned whisky brand majors on its pioneering approach to cask and wood management, led by its director of distilling and whisky creation, Dr Bill Lumsden. Hence using first fill and second fill ex-bourbon barrels, which are the essence of the flagship Glenmorangie 10 Year Old.
Apparently 1,843 pairs were made from the barrel staves. That ties in with the founding date of the distillery. They retail for a sobering £300 a pair.
Each pair will be designed to display its unique grain and natural finish, will be numbered and will have the option to be personally engraved for each customer.
Lumsden said: “This is a wonderful collaboration between two brands with a deep connection to wood and who share a similar ethos of being unnecessarily well made. Time, care and respect for the wood used in our casks.”
Finlay managing director David Lochhead, said: “For this collaboration we were excited to give each cask a new step in its story. There is a real beauty to the American oak that Glenmorangie use for their casks. It’s a thrill to strip this wood down and reveal the unique grain on every individual pair.”