The Drinks International Challenge Series launches

26 February, 2016

This month sees the launch of the Drinks International Challenge Series, a vibrant mix of seven competitions that celebrate innovation and excellence in the global drinks industry.

Designed to offer a highly credible and competitive platform, the series comprises: The Travel Retail Challenge, Cocktail Challenge, Distillery Experience Challenge, Pre-Mixed Drinks Challenge, Wine Tourism Challenge, Wine Design Challenge and the Wine Marketing Challenge.

The series is backed by its judges who are all independent industry experts, including mixologists, travel retail buyers, design gurus, marketing professionals and journalists. They assess entries through rigorous blind tastings and discussion-based judging days.

Entrants should visit drinksint.com (under DI Events) for deadline information and criteria for each of the challenges.





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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