Asahi in talks to buy Peroni and Grolsch

26 February, 2016

Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.

Divestment of the brands would help ease European regulatory concerns over the merger of AB-Inbev and SABMiller.

If completed, the acquisition would be Asahi’s largest to date and second only in the Japanese drinks industry to Suntory’s $16bn takeover of Beam in 2014.

Commentators have suggested Asahi has turned to international markets to find growth, as its domestic market has been in decline.

Keywords: grolsch, peroni




Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

Click for more »

Events

Facebook

Twitter