Treasury to give calorific values

07 December, 2015

Treasury Wine Estates has announced that it is to provide calorific values for its wines online.

The Australian group, which makes Penfolds, Wolf Blass, Rosemount, Lindeman’s and Beringer wines among others, claims to be the first global winemaker to provide calorie information across its entire portfolio of bottled wine, to help consumers make more informed choices.

The roll-out of calorie information on TWE wines will commence across Europe, where there is heightened consumer interest in accessing information on the calorie content of wine and other alcohol beverages. Other regions including the Americas, Asia, and Australia & New Zealand will follow.

Calorie information will be provided online, with a dedicated web address printed on the company’s wine brand labels (e.g: www.lindemans.com/calories) to help direct consumers to this information.

TWE general manager for Europe, Dan Townsend, said: “We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption.

“TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”

Wine & Spirit Trade Association CEO, Miles Beale, said: “We welcome TWE’s action in this important area. It is another good example of industry leading the way in providing information to consumers so that they can make informed choices about consumption. Significantly it also provides the sort of calorie information their consumers want and in a format that they can access easily.”

The Portman Group CEO, Henry Ashworth added: “We warmly welcome TWE’s latest commitment which is another great example of a leading drinks company voluntarily using their brand marketing and packaging to provide consumers with helpful information so they can make informed choices about alcohol.”

Work on this initiative has commenced and TWE says it will initially provide calorie information on its wines sold in Europe following the vintage 2016 labelling process.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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