Gallo becomes US importer for Whyte & Mackay whiskies

02 December, 2015

Whyte & Mackay has appointed E&J Gallo Winery as the exclusive US distributor for The Dalmore, Jura and John Barr scotch whisky brands.

The partnership expands Gallo’s US spirits portfolio, with entry into the whisky category.

Whyte & Mackay says it will continue to drive strategic marketing decisions and will also support Gallo’s sales and distributor teams by providing ambassador support in the marketplace.

The agreement takes effect: January 1, 2016.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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