Emperador buys Beam Suntory brands for €275m

30 November, 2015

Beam Suntory has announced it has entered into a definitive agreement to sell its Jerez-based brandy and sherry business to Emperador inc.  

The all-cash transaction - valued at €275 million - includes the Fundador, Harveys, Terry and Tres Cepas brands, as well as production operations in Jerez and Tomelloso, Spain.  

Steve Fechheimer, head of Strategy and Corporate Development at Beam Suntory, said: “A recent review of our portfolio of brands and supply chain footprint led us to believe that our Spain-based brandy and sherry business could be of greater value to another company.

“Our teams in Jerez and Tomelloso are outstanding, and I am confident that the operations and the brands produced there have a very bright future as part of Emperador.”

Winston Co, president of Emperador Inc, added: “We look forward to continuing to invest behind the acquired brands, welcoming the transferring employees to Emperador and engaging with the local community.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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