McIver will be replaced by Robinson Brown IV (pictured), currently the company’s North American region territory manager for Florida. Brown will begin his new duties in Dubai, March 31 .
Over 20 years McIver built the the company’s Middle East presence from a one-person operation in Dubai to a team with influence across the Middle East and North Africa.
B-F says he was instrumental in its brands becoming top sellers in several important markets including Israel and the UAE and was a driving force behind the creation of the world’s first Jack Daniel’s Bar & Grill in the Dubai Airport.
In his role as territory director, Brown will oversee Brown-Forman’s business in India, the Middle East and North Africa. He and his wife, Jenny, and their three children will relocate to Dubai later this summer.
Also changing jobs will be Tim Young who will become marketing director for the company’s India, Middle East, Africa, Caribbean, Central and South America region.
Previously, Young was the marketing director for the India, Middle East, and Africa (IMEA). He now adds the Caribbean, Central and South America (CCSA) to his responsibilities.
The CCSA region’s marketing function was formerly managed by Matias Bentel, who now becomes Brown-Forman country manager for Mexico. Both Young and Bentel’s new roles are effective January 1.