Wine Vision 2015 to challenge 'old thinking'

20 November, 2015

Wine Vision 2015 will challenge ‘old thinking’ with its focus on innovation, new routes to market and sustainability with commercial rewards, organisers said. 

The third Wine Vision, held in Bilbao from December 9, hopes to challenge traditional thinking in the wine industry by showcasing high-growth new market entrants and by exploring innovative approaches to producing wine, selling it, creating powerful brands and extending consumer markets. 

Andrew Reed, managing director of the Drinks Division at William Reed Business Media, said: “We’re urging the wine industry to move increasingly quickly to keep up with shifting global markets and changing customer tastes.

“In established markets wine is under challenge from alternative drinks categories, while in emerging markets brands are racing to win ground in a gold rush. We’re bringing together some of the most progressive individuals in the global industry to investigate sources of future growth.”

For a full list of events, visit: http://bit.ly/1MGf6jX

Keywords: wine vision




Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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