The sixth batch in its 2015 limited-edition collection is available nationwide with a SRP of $59.99 per 750ml bottle.
Fred Noe, seventh generation master distiller, said: "This batch's name is a play on words, because Dad kept no secrets - in his life, or in the way he made his bourbon.
"He used only the best ingredients available, and made me promise that after he retired, the recipe for Booker's would never change - and it hasn't. Booker's Batch 2015-06 offers fans the robust, full-bodied whiskey profile they've come to know and love, just the way Dad liked it."
‘Noe Secret’ is the third and final batch this year to be selected by the Booker's Bourbon Roundtable, with the guidance of Noe.