Diageo GTR launches three 'exceptionally rare' Scotch whiskies

26 October, 2015

Diageo has unveiled three “exceptionally rare” single malt Scotch whiskies for Travel Retail.

Port Ellen 33 Years Old and Gragganmore 43 Years Old will exclusively be available in travel retail outlets. Royal Lochnagar 36 Old will be available - in limited release - outside this channel.

Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East, said: “We are investing in our amazing range of Single Malts to drive growth in the Scotch category in Travel Retail.

“These Single Malts are some of the rarest, most distinctive and most valuable whiskies in the world. The exclusivity of these whiskies cannot be overstated as only a few hundred bottles of each exist.”

Royal Lochnagar 36 Years Old carries an RRSP of US$5,550 and Port Ellen 33 Years Old has an RRSP of US$7,020. Cragganmore 43 Years Old is available for an RRSP of US$3,800.

Keywords: diageo




Comment

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