House of Cocktails premixes launch

25 September, 2015

Global Brands has launched House of Cocktails, a new range of premixed cocktails available to the UK off trade.

The range is made up of 250ml cans of Mojito, Woo Woo, Strawberry Daiquiri, Appletini and Cosmo, all at 4% ABV.

According to Global Brands (quoting Nielsen data) ready-to-serve cans are growing at 15.8% in volumes in the UK.

Simon Green, marketing director at Global Brands said: “We have identified a clear opportunity for the off-trade, where value and convenience need to be at the heart of every retailers offer.

“The House of Cocktails range allows supermarkets to capitalise on the ‘Big Night In’ trend, stocking brands, which give consumers the chance to experience bar drinks at home.”

House of Cocktails is now available to buy now in Tesco and One Stop stores.

 





Comment

Christian Davis

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