Chivas Brothers says the 2015 contest invites entrants to “create a gin cocktail that best encapsulates the spirit of London as it seeks to create a lasting legacy for the on-trade community to celebrate their skills and craft”.
Countries worldwide will host their own national finals from June through to December 2015, judged by leading local and international gin experts, including Beefeater global brand ambassadors, Tim Stones and Sebastian Hamilton-Mudge.
National champions will receive a three-day trip to London, where they will represent their nation at the global final in January 2016.
The winner of Beefeater MIXLDN 2015 will become Beefeater’s ‘Apprentice Brand Ambassador’ and will have the opportunity to support the brand’s team of global ambassadors for one year. After in-depth one-to-one training the champion will represent Beefeater at exclusive events in their geographic region and will travel to some of the world’s most prestigious bartender events, like the Moscow Bar Show and the Berlin Bar Convent.