For every five leaves, the company will plant a tree in the city of London, where the office is based. The leaves have been sent out to Barwell & Jones’ customers, but anyone can come to stand Y30 to get involved.
The footfall generator is being conducted in association with Trees for Cities, a charity which tries to inspire people to plant and love trees in cities worldwide.
Barwell & Jones is exhibiting at the fair for the first time. Marketing director Fiona Juby, said: “To help highlight the most important issues for both the agency and our producers, we have collaborated with Trees for Cities in an effort to increase our sustainable practices, aligning the company with the many sustainability conscious wineries in our growing portfolio.”
Producers who demonstrate this strong environmental ethos include Portuguese winery Esporão, Chilean Viña Morandé, Elephant Hill from New Zealand and Fontana from Spain. Esporão was recently credited as an approved supplier to the Sustainable Restaurant Association, and at the heart of all their projects promotes the preservation of the environment and biodiversity.
At Elephant Hill grapes are handpicked and the winery is one of only two in New Zealand to have installed a state-of-the-art biological water treatment system that recycles winery wastewater back into valuable clean water.
Viña Morandé is said to hold strong ethical values manifested in its use of water in irrigation, good agricultural practices and strong social responsibility, all in accordance with the Chilean wine industry’s extensive Sustainability Program. The team behind Fontana has brought together local knowledge with their global vision, sharing a common set of values, to build a sustainable wine business, as well as producing a range of 100% organic wines.