Bacardi, the largest privately held spirits company in the world, is the highest-ranking spirits company to make the annual list.
Bacardi CEO Mike Dolan said: “It’s very rewarding to see that we are making real strides in corporate governance, innovation, reputation and overall citizenship with others around the world taking notice."
The Global RepTrak rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
The Reputation Institute’s RepTrak model is regarded as a gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies.
Reputation Institute CEO Jamie Bedard: “A three-point jump in just one year to the number 90 spot in the Global RepTrak 100 rankings is extremely satisfying. When people decide whether to buy, recommend or invest in a company, 60% of the decision depends on their perception of the enterprise, compared with 40%, depending on the product or service in question.”
“Improving reputation by five points coincides with a 6.3% increase in recommendation and a more than 5% increase in propensity to buy,” said Bedard.
The RepTrak database examines 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. In 2015, Reputation Institute conducted more than 61,000 interviews for the Global RepTrak 100 study.