Pernod disposes of Caribe Cooler

01 April, 2015

Pernod Ricard has announced the completion of the sale of the Mexican ready-to-drink brand Caribe Cooler to Grupo Bepensa.

This follows satisfaction of regulatory closing conditions as outlined in December.

Grupo Bepensa, headquarted in Merida Yucatan, is said to be the largest conglomerate in south east México.

The privately held group has more than 60 years' of experience managing and distributing international brands in beverages and automotive industries, in addition to industrial and financial businesses across Mexico.





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Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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