Beam Suntory enlists Bacardi in Brazil

10 March, 2015

Bacardi will distribute selected Beam Suntory products in Brazil, having agreed a multi-year distribution agreement.

The arrangement will see Bacardi take care of the sales and distribution of Teacher’s, the best-selling whisky in Brazil, and bourbons Maker’s Mark and Jim Beam.

The collaboration is said to “expand geographic reach and product availability in Brazil” and “reinforce” Beam Suntory’s “long-term commitment to Brazil”.

Managing director of Beam Suntory South & Central America Stan Auber said: “Beam Suntory has a strong portfolio in Brazil led by the powerful Teacher’s Scotch whisky brand, and this new distribution arrangement will further strengthen our prospects in this important emerging market.

“We believe Bacardi is a strong partner that will enable us to expand geographically and introduce additional brands into Brazil in the future.”

Bacardi has operated in Brazil for more than 60 years. The company claims to have the largest growth in volume among like companies in the spirits market in Brazil over the last three years.

Fabio Di Giammarco, VP and managing director - Southern Hub Latin America & Caribbean for Bacardi said: “Bacardi has been recognized in Brazil as a top international employer and partner. For the second consecutive year, Bacardi received the APAS Ponto Extra Award by the São Paulo Association of Supermarkets, recognizing Bacardi as the industry’s best supplier of alcoholic beverage. 

“This performance has been recognized by the market, and certainly helped us win this distribution agreement with Beam Suntory.” 

Keywords: beam suntory




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