Cigar-inspired Havana Club unveiled

06 March, 2015

Pernod Ricard has announced the launch of Havana Club Unión - what it claims to be the first-ever Cuban rum made to match cigars.

The new expression is the latest ‘prestige’ product in the Havana Club Icónica Collection and is said to pair best with the Cohiba Siglo VI cigar.

Havana Club Unión is a collaboration between the Cuban rum producer’s Maestro Ronero, Asbel Morales, and ‘cigar sommelier’, Fernando Fernández.

Asbel Morales is said to have been inspired by the process of how tobacco leaves are aged, blended and matured, and has selected small batches of rare rums for the new blend.

Jérôme Cottin-Bizzone, managing director of Havana Club International, said: “This is a very exciting time for the ultra-premium rum category, and the launch of Havana Club Unión helps strengthen our position in the category. 

“Our Icónica Collection is now even more appealing, and we’re confident that consumers looking for quality extra-aged drinks with great authenticity will be drawn to Havana Club Unión”.


Joe Bates

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