Jameson unveils annual packaging release

15 January, 2015

Jameson has unveiled its annual series of packaging innovations, Good Workers, Great Whiskey. 

The limited edition cartons have been designed to ‘celebrate the craftspeople at the Midleton Distillery’ with its textured paper and illustrated design.

Daniel Lundberg, global brand director for Jameson Irish Whiskey, said: “Innovation remains at the core of all Jameson’s award-winning marketing activity and the Good Workers, Great Whiskey limited edition carton follows suit by marrying together the stories of our distillery workers and production techniques through a modern, contemporary design."

The Good Workers, Great Whiskey limited edition bottle is available now in a number of markets worldwide.





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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