Bacardi streamlines Martini Asti bottles

09 December, 2014

Bacardi has redesigned its Martini Asti bottles as part of its sustainability initiatives. 

The team spent four years redesigning the sparkling wine bottle to reduce the glass weight while maintaining the same external shape.

Simona Filosi, Martini senior packaging developer said: “We are talking about a bottle for sparkling wine that involves quite a bit of liquid pressure inside.

“Today, when you compare the old and new bottles side by side, you cannot tell any difference in terms of shape. However, by reducing the glass weight, we reduce the energy required to make the bottles.”

The annual energy savings from lighter-weight glass for these Martini bottles is equivalent to 330 fewer cars off the road in a year, the company said.

Since the company began tracking its global impacts on the environment, Bacardi claims to have reduced nonrenewable energy use and greenhouse gas emissions from production by nearly 28%. 





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

Click for more »

Events

Facebook

Twitter