Nicki Minaj MYX Fusions Moscato to launch in UK

04 December, 2014

James E McCabe has announced UK partnership plans with MYX Fusions Moscato, the ready-to-drink brand co-owned by international popstar Nicki Minaj. 

Available in Pure Moscato and Peach variants, the single serve 187ml x 4 bottle packs will roll out in the UK and Ireland on and off trade in 2015.

Nicki Minaj said: “We are extremely excited to be launching MYX Fusions Moscato in the UK and Ireland. It’s a fantastic product that’s blown up in the US and I know people here will love it too.”

The company reported 500% sales increase in the US since February 2014 and now retails in 42 states, after featuring in Minaj's music videos.

Paula Colhoun of James E McCabe said: “We have watched a shift in the wine industry over the last few years and believe there is a real gap in the market for MYX Fusions Moscato. It will appeal to the millennial consumer who Nicki Minaj can help us reach.

"The brand has had phenomenal growth in the US this year and we are excited by the potential it has in both the UK and Ireland,” said McCabe.

The company has announced plans to launch coconut and mango editions next year. 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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