Carlsberg backs Arsenal

03 December, 2014

Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands including Carlsberg and Somersby Cider at the Premier League club’s Emirates Stadium.

The partnership with Arsenal strengthens the Carlsberg brand’s involvement with football at all levels across Europe and the UK, from the professional game through to grassroots.

Carlsberg has been a sponsor of the European Championships since 1988, and is the ‘official beer’ of the England football team and of the Premier League. At grassroots levels it also sponsors the FA Carlsberg Trophy and is official partner to the FA’s referee programme.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter