Carlsberg backs Arsenal

03 December, 2014

Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands including Carlsberg and Somersby Cider at the Premier League club’s Emirates Stadium.

The partnership with Arsenal strengthens the Carlsberg brand’s involvement with football at all levels across Europe and the UK, from the professional game through to grassroots.

Carlsberg has been a sponsor of the European Championships since 1988, and is the ‘official beer’ of the England football team and of the Premier League. At grassroots levels it also sponsors the FA Carlsberg Trophy and is official partner to the FA’s referee programme.





Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

Click for more »

Events

Facebook

Twitter