Diageo GTME appoints Bajorat

06 November, 2014

Diageo has announced that Barbara Bajorat has been appointed regional director for Europe with Diageo Global Travel & Middle East.

In this role, the 38-year-old will lead Diageo’s growth strategy for the travel retail sector in Europe and Russia. In her previous role as global customer director she was responsible for the company’s global business with top customers including Tesco and Metro.

Bajorat was sales director for Diageo’s US spirits business. She also held leading sales and marketing positions at L’Oréal, Reckitt Benckiser and Maxxium.

Keywords: diageo gtme




Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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