Following the decision to delist Pimmís No.6 Vodka Cup, fans got in touch with Diageo as stocks ran low, calling for the spirit drink to be reinstated, said the company.
According to Diageo consumers flooded the Pimmís team with emails, social media posts and letters calling for a comeback.
Joanna Segesser, senior brand manager at Pimmís, said, "We take consumer feedback to heart, and we have been overwhelmed by the outpouring of support for Pimmís No. 6 Vodka Cup. Pimmís is an iconic British brand and we are delighted to be able to listen to the British publicís request to re-launch Pimmís Vodka Cup.Ē
Ian Faul, secretary at the City of London Club, †members of which were part of the campaign, said: ďThe Club Members, along with the legions of Pimmís Vodka Cup fans will, Iím sure, be absolutely delighted to learn that Diageo have chosen to bring back this extremely popular drink.
ďIn this ever changing modern world, itís reassuring to know that some institutions and traditions will be maintained and Vodka Pimmís is a perfect example of a tradition that should never end! Roll on summer 2015!Ē
Originally launched in 1964, Pimmís Vodka Cup was the sixth variety of Pimmís to hit shelves across the UK. Originally, Pimmís No.6 was known as a ďVodka SlingĒ, just as No.1 was termed a ďGin SlingĒ. Today No.6 is known as a ďVodka CupĒ.†