Guy Ritchie directs Beckham in Haig Club 'Welcome'

17 October, 2014

Diageo has announced the launch of its first TV advert for its single grain Scotch whisky Haig Club, directed by Guy Ritchie. 

‘Welcome’ – staring David Beckham - will air for the first time on UK television on October 17. The extended 90-second directors cut will be available to view from 9am the same day on YouTube.com/HaigClub.

Ronan Beirne, Haig Club global marketing director said: “Haig Club is all about ‘Welcome’- whether it's welcoming friends or the discovery of Single Grain Scotch Whisky - the toast embodies this sentiment. Our vision for the film has brought this gesture - which we hope will become synonymous with Haig Club to life once again, with a modern look." 





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Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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