Beam Suntory launches cinnamon-flavoured bourbon

09 October, 2014

Beam Suntory has lined up the third flavoured release in its whiskey portfolio. 

Jim Beam Kentucky Fire contains cinnamon flavouring and follows the launch of maple and honey flavoured extensions.

Chris Bauder, general manager of Whiskies at Beam Suntory said: "We've led the category in flavour innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavour certainly turns up the heat.

 "We're thrilled with the initial excitement we've seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavour options to our fans and those who are new to whiskey," Bauder said.

Available nationwide in 5cl, 37.5cl, 75cl and 1-litre bottles, Jim Beam Kentucky Fire has a 35% ABV and srp of US$15.99 per 75cl bottle.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending Ł15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter