The Wine Fusion launches mulled wine Pig in a Poke

26 September, 2014

The Wine Fusion has launched a mulled wine version of its Pig in a Poke ahead of the winter season. 

Available at Farm Shop and Delis nationwide, Pig in a Poke has an RRP of £6.99.

Alistair Morrell, director at The Wine Fusion and founder of Pig in a Poke said: “Most wine brands look to confuse consumers into the dizzy heights of Fine Wine, despite the empirical evidence that most consumers won't spend more than £10 on a bottle of wine.

“Pig in a Poke has looked to develop its relationship with consumers in a different way and our award-winning wine range has navigated through the clutter with simple messaging and a 100% satisfaction ensuring that consumers have complete confidence in their wine purchase. We have used our 75 years of wine industry experience to develop this range and are extremely excited to launch the new Mulled Wine within this key seasonal period.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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