Glenmorangie unveils crowd-sourced whisky

26 September, 2014

Glenmorangie has unveiled ‘the world’s first’ crowd-sourced whisky Taghta. 

12,000 bottles of Taghta – Scots Gaelic for The Chosen One- will be released globally exclusively to people registered as Cask Masters.

The Cask Masters programme was launched in March 2013 to invite fans to participate in all elements of developing a new whisky from the liquid to the design and packing.

During the final stage of the Cask Masters, fans were invited to suggest a location where the whisky should be unveiled. The home of Glenmorangie in the Scottish Highlands was chosen from the shortlist.

Glenmorangie’s Dr Bill Lumsden, director of Distilling and Whisky Creation said: “No other whisky has ever had consumers involved in all stages of the whisky creation process and we have really enjoyed the experience.

“We are immensely proud of the final product. Taghta is a ground breaking, complex, rich whisky inspired and created with our fans for our fans and the result is an innovative blend of traditional craftsmanship and modern influences.”





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