John Dewar & Sons launches Last Great Malts collection

24 September, 2014

John Dewar & Sons has announced plans to release a range of new expressions and single malts. 

Aultmore, Aberfeldy, Craigellachie, The Deveron and Royal Brackla will be launched under the “Last Great Malts” title - each release featuring an age statement.

The single malts will be released in phases as a complete set of five or in various combinations of the expressions in 10 initial markets around the world including Canada, France, Germany, Japan, Russia, Sweden, Taiwan, United Kingdom, United States and Global Travel Retail.

Stephen Marshall, single malts global marketing manager, said: “We have been patiently reserving casks and are now ready to share the five distinguished malts with whisky lovers around the world.

 “Up until now, these amazing liquids have been Scotland’s best-kept secret, known only to a few. Now we’re appealing to single malt drinkers – people who like stories and enthusiasts who are interested in exploring the aromas of the world’s most complex spirit.”

Marshall told Drinks International: “If you ask whether we are doing it, the answer is probably yes.”

Aultmore 12-year-old will be available from November with a 21-year-old Travel retail and 25-year-old released in limited qualities.

Aberfeldy is repackaged and available globally as a 12-year-old and 21-year-old, with an 18-year-old Travel Retail exclusive. A 16-year-old sherry finish and 30-year-old is set for a 2015 launch.

Craigellachie – a portfolio released for the first time – will be available a 13-year-old, 17-year-old, 19-year-old travel retail and limited 23-year-old.

In summer 2015, The Deveron 12-, 18- and 25-year-old single malts will be released.

Previously released as a limited edition 35-year-old £10,000 a bottle, Royal Brackla will be released in March as 12-year-old, 16-year-old and 21-year-old expressions.

John Burke, dark spirits category director, said: “The single malt category is one of our industry’s great growth opportunities. We are blessed with five of Scotland’s finest, high-quality whiskies.

 “We have great respect for the category and are confident that each of the Last Great Malts will be a fitting addition to the repertoire of the most discerning single malt enthusiast.”

The first showing of the Last Great Malts single malt collection will be at Stockholm Beer & Whisky Festival starting on September 25. 





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter