Bacardi appoints new head of commercial

20 August, 2014

Bacardi has announced Derek Hopkins, SVP national sales director, will be leaving the company after a three-year tenure. 

Rich Andrews will step in to run the commercial organisation as vice president commercial for North America, this September.

Andrews has been with Bacardi for more than 10 years in country, regional and global roles and agreed to help with the transition. 





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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