Rok Drinks launches Humphrey Bogart gin

08 August, 2014

Rok Drinks, has announced the launch of Bogart’s Real English Gin in association with the Humphrey Bogart Estate.

Available globally but with a US focus, the collaboration is the latest addition to the expanding Rok Drinks portfolio which already includes Uisce Beatha Real Irish Whiskey, OVAL Austrian Vodka and ABK Bavarian Beer.

Rok Drinks is the beverage division of Rok Stars, which was co-founded by Patron Tequila magnate John Paul DeJoria and Jonathan Kendrick, a British entrepreneur.

Son of Humphrey Bogart, Stephen Bogart, said: "My father loved gin, so I am thrilled about this partnership.  For the Bogart Estate to lend my father’s name to a project, we look for a great partner and an authentic connection.

“It doesn’t get any better than teaming with the co-founder of Patron Tequila to bring Bogart’s Gin to the world.  Like Bogie, the gin is classic, no-nonsense, and smooth.  Since my father was a very quotable man, each bottle will contain a great Bogart quote.”

Kendrick said: “We believe the Bogart name is a perfect fit to our outstanding botanically-infused English gin.  With gin’s popularity on the rise, and given Humphrey Bogart’s on-screen and off-screen love of gin, this is the beginning of a beautiful friendship.”

In the UK Bogart’s Real English Gin will be priced at £35 per bottle and will be available in time for Christmas.





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Christian Davis

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