Rémy Cointreau promotes Sarantopoulos

31 July, 2014

Rémy Cointreau has announced the promotion of former LVMH boss Panos Sarantopoulos as CEO of its liqueurs and spirits division.

For sixteen years at LVMH, he was responsible of business development director for Hennessy, senior vice-president sales for Veuve Clicquot and president & CEO for the House of Krug.

With his teams, he is said to have led the deployment of “business game-changers that have been noticed in the industry”.

He joined Rémy Cointreau, in 2011, to become CEO for Metaxa. Rémy says Sarantopoulos, with his teams, has brought about the turnaround of the Greek brandy to international growth, thanks to “bold premiumisation and a series of award-winning innovations”.

Sarantopoulos’ enlarged responsibilities within Rémy Cointreau, include responsibility for the House of Cointreau, for the N°1 French brandy St Rémy, for liqueurs Passoa, Izarra and Ponche Kuba, and for whisky Guneagal, as well as for the distribution activity of Rémy Cointreau Gastronomie.

Sarantopoulos said: “With the support of talented teams and our group’s agile distribution network, we will inject fresh energy into the division’s houses, brands and activities so that they continue to gather the worldwide recognition they deserve.”


Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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