Haig Club arrives at Selfridges

15 July, 2014

The UK is the first market to stock Diageo’s new single grain scotch whisky, Haig Club, with Selfridges offering the product from this month.

The London store will have off-trade exclusivity until July 28 when the product will be rolled out to The Whisky Shop on Piccadilly in London and other selected retail outlets.

Haig Club, which is a collaboration between Diageo, David Beckham and Simon Fuller, will make its on-trade debut in mid-July.

Global markets are expected to follow.

The recommended retail price for Haig Club is £45 for a 70cl bottle in the UK off-trade.  It has an ABV of 40%.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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