Stringfellow takes on Herradura role

10 June, 2014

Nicci Stringfellow has been appointed brand ambassador for Brown-Forman's Casa Herradura tequila in the UK.

Her first task is said to be to develop the Casa Herradura ‘lighthouse programme’, targeting key bars, restaurants and hotels with a strong Casa Herradura brand loyalty and understanding across the UK. The programme will include a “brand immersion trip to Casa Herradura in Mexico to experience the tequila way of life”.

Having worked extensively within the bar industry for seven years Mangrove - the UK spirits specialist that handles Casa Herradura in the UK - says Stringfellow is renowned for her knowledge and passion of 100% agave tequila.

She first began bartending at ‘Player’ in London’s Soho, where she worked under the tutelage of Dale Degroff. After wortking with the Match Group, including a stint at Milk & Honey, Stringfellow is said to have gone on to work at some of the best bars in Tokyo and Mumbai.

Brown Forman head of advocacy Nidal Ramini said: "I'm so happy that Nicci has joined the ever expanding BF Advocacy team. With her passion and knowledge for the category combined with the Mangrove team's expertise, I feel that this year will be an outstanding one for our Casa Herradura brands."

Mangrove managing director Nick Gillett, said: “For me Herradura is one of the finest white spirits on the market. At Mangrove we look for brands with character and history, but above all a quality product that we can believe in. Casa Herradura over delivers in every way and I’m delighted that such a respected tequila authority as Nicci is going to be joining our team.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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