Officer’s Choice is best selling whisky

27 May, 2014

Officer’s Choice is the best selling whisk(e)y in the world, thanks to 31% growth in 2013 that took the brand beyond McDowell’s No.1 and Johnnie Walker.

The news is according to The Millionaires' Club 2014, the annual listing of million-case spirits and liqueurs brands that launches with the June issue of DI.

Allied Blenders & Distillers’ Officer's Choice finished the year on 23.8m 9-litre cases, while fellow Indian whisky, United Spirits' McDowell's finished 100,000 cases back on 23.7m cases, despite growth of 22% last year.

Although dropping from second to third place Johnnie Walker passed through the 20m case barrier with sales increasing 6% to 20.1m cases. It is the second largest million-case international brand, behind Diageo stable mate Smirnoff.

The annual listing had Pernod Ricard's Royal Stag at 14.7m cases with growth of 15% and the group's Imperial Blue rising 40% to 10.9m cases.

All American whiskies selling over 1m cases were in growth, apart from Seagrams 7 Crown, which was flat, while Scotch had mixed results as a category.





Comment

David Williams

Balancing act of alcohol pricing

And so it came to pass. After years of legal wrangling led by the Scotch Whisky Association and the Comité Européen des Entreprises Vins, among others, the UK Supreme Court has had its final say, allowing the Scottish government to go ahead with its policy of setting a minimum price for alcohol.

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