Officer’s Choice is best selling whisky

27 May, 2014

Officer’s Choice is the best selling whisk(e)y in the world, thanks to 31% growth in 2013 that took the brand beyond McDowell’s No.1 and Johnnie Walker.

The news is according to The Millionaires' Club 2014, the annual listing of million-case spirits and liqueurs brands that launches with the June issue of DI.

Allied Blenders & Distillers’ Officer's Choice finished the year on 23.8m 9-litre cases, while fellow Indian whisky, United Spirits' McDowell's finished 100,000 cases back on 23.7m cases, despite growth of 22% last year.

Although dropping from second to third place Johnnie Walker passed through the 20m case barrier with sales increasing 6% to 20.1m cases. It is the second largest million-case international brand, behind Diageo stable mate Smirnoff.

The annual listing had Pernod Ricard's Royal Stag at 14.7m cases with growth of 15% and the group's Imperial Blue rising 40% to 10.9m cases.

All American whiskies selling over 1m cases were in growth, apart from Seagrams 7 Crown, which was flat, while Scotch had mixed results as a category.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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