This exclusive edition is limited to 528 hand written and individually numbered bottles and is launching exclusively with Heinemann Duty Free at Frankfurt airport.
The Glenlivet Kymah has been selected by co-owner Claus Heinemann and will be the main focus of a The Glenlivet portfolio activation running across Frankfurt airport during May 2014.
Also highlighted will be two other travel retail exclusive expressions from The Glenlivet – Master Distiller’s Reserve and Nàdurra Oloroso.
Each expression in the range is non-chill filtered and offers a snapshot on The Glenlivet’s character. Sourced from a single cask, each bottle is limited.
The Glenlivet Kymah Single Cask Edition takes its name from the Kymah Burn, a tributary of the River Livet, which is said to evoke the natural beauty of the Speyside region. It is a rare, limited edition whisky that has been aged in a single ex-sherry butt for 16 years, and is bottled at 60.1% abv.
As well as being introduced to the ‘Guardians of The Glenlivet’ - the brand’s global community of consumers - travellers passing through Frankfurt B-East will be invited to relax and play a game of pool on a custom-built The Glenlivet table.
Further visibility is achieved via multiple sampling points and wooden and glass product glorifiers reinforcing The Glenlivet’s story, while highlighting its positioning as the single malt that started it all. In Frankfurt B-Schengen sensory pods will bring The Glenlivet’s tasting notes to life, further encouraging consumers to interact with the brand, says PRTRE
Pernod Ricard Travel Retail Europe senior consumer and digital marketing manager Jessica Spence said “We are very passionate about our Single Cask Editions range; each whisky highlights the subtle, complex and elegant style synonymous with The Glenlivet. Kymah’s journey is unique as it began high on the slopes of Carn na Glascoill in the Ladder Hills.”
Gebr. Heinemann co-owner Claus Heinemann,said: “As a loyal fan of The Glenlivet myself, I was honoured to be invited to The Glenlivet Distillery in 2014 to hand select the single cask in which The Glenlivet Kymah was matured. We are very excited to unveil this rare and exceptional whisky as a Heinemann exclusive in our Frankfurt stores.”
The Glenlivet Kymah Single Cask Edition 70cl bottle retails at €249.