According to Lipsmark, the dehydrated alcohol should not be snorted and has other addressed issues addressed by media coverage on its website.
According to the website, the US government’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved the product, and it was the bureau’s standard procedure of making public the labels that has caused the media furore.
Lipsmark says Palcohol will be sold anywhere where liquor can be sold and a buyer must be of legal drinking age.
Owner Lipsmark says Palcohol was invented by Mark Phillips, who fell in love with wine but hated the snobbery surrounding it.
When used as directed, adding five ounces of liquid to Palcohol creates the equivalent of a standard mixed drink.
There are six versions, sold in a pouch that is equivalent to one shot of alcohol. ‘V’ is made from “premium vodka, distilled four times”. ‘R’ is refined from "premium Puerto Rican rum".
The four cocktail versions are:
• Powderita - tastes just like a Margarita
• Lemon Drop
The website said: “Are we looking for investors, distributors or employees? No, no and no but thanks for offering. For those people who want to sell it or buy packages of it, please subscribe to our mailing list to receive that information down the road."