The Singleton gets new variants

06 March, 2014

Diageo has announced two new variants to its The Singleton of Dufftown single malt Scotch whisky range.

Tailfire and Sunray are said to have been created using specially selected casks to enhance particular elements of the flavour profile of the Speyside malt whisky.

Tailfire is described as having a vibrant and enticing character, which comes from maturation in a higher proportion of European oak casks specially selected to enhance the juicy red berry freshness and sweet aromas of vanilla and fresh cut grass. This variant will be launching in both grocery and whisky specialists in March across a number of markets in Western Europe (UK, France, Belgium, Netherlands, Switzerland, Denmark, and Germany in July 2014). The recommended retail price of Tailfire in the UK will be £33.

The character of Sunray is said to come from maturation in a higher proportion of toasted bourbon casks selected to deliver a honeyed, vanilla sweetness with aromas of blackcurrant and baked apple. Sunray will be launching exclusive to whisky specialists in March 2014 across a number of markets in Western Europe (UK, France, Germany, Belgium, Netherlands, Switzerland and Denmark). Sunray’s RRP in the UK will be £36.

Diageo says colourful packaging indicative of the taste profile, and clear flavour descriptors have been chosen to facilitate the demystification of single malt whisky, a category with historically fewer younger consumers.

Diageo Master Blender, Dr Matthew Crow said: “I am immensely proud of these two single malts. Tailfire and Sunray embody the future of whisky, and have been created to inspire a new generation of whisky drinkers. The Singleton is a much loved Speyside whisky, and has always put great taste and flavour at the heart of their single malts.”

The names said to be are derived from the names of salmon flies, inspired by the leaping salmon and fly fishing on the river Spey. Tailfire and Sunray join The Singleton family alongside the 12, 15 and 18 year old expressions.





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