The taller bottle features “a more sophisticated label” and glass lettering embossed onto the bottle. Other new elements to the design include a revised bottle shape, a new lid structure and a bottom-weighted glass base to “further reinforce its appeal as a premium rum of the highest quality”.
Nick Blacknell, international marketing director for Havana Club International, said: “A rum of such outstanding quality and authenticity as Havana Club 15 Year Old deserves packaging that reflects its rich Cuban rum making tradition. The new bottle conveys the importance we place on craft, whilst highlighting the quality of the rum inside and we’re confident it will appeal to true connoisseurs who know how to appreciate a rare and luxurious Cuban rum.”
The new look bottle is available now in Cuba and Australia and will roll out into various markets around the world by the end of February 2014, with China and Mexico set to follow later this year.