Lucas Bols launches Elderflower liqueur in the US

20 February, 2014

Bols Elderflower retails for US$17.99 (75cl) with a 15% abv. The product is available in both the on- and off-trade channels across the US

With Bols Elderflower and Bols Yogurt, the latest additions to the 30+ flavours in the Bols Liqueur collection, Lucas Bols says it strengthens its position in the premium liqueur category.

Lucas Bols master distiller Piet van Leijenhorst: said: “Bols Elderflower is made from the cream coloured, honey-scented blossoms of the elder tree, also called the Sambucus Nigra. The elder tree blooms in early summer with crisp and somewhat juicy flowers which is aid to give Bols Elderflower a fresh and fragrant flavour.”

Bols Elderflower is described as having the "perfect balance in sweetness, floral taste and alcohol content, which makes it perfect with sparkling wines as well as the ideal ingredient for cocktails such as the Elderflower Cocktail or the Elderflower Collins".





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter